Introduction
Suntory's Royal is an extremely popular whiskey brand in Japan. It is known for its deliciousness and high-quality products, and is supported by many enthusiasts. In this article, we will introduce Royal in detail.
Features
The distinctive and unique bottle of Royal is its characteristic feature.
Its shape is modeled after the part of the Kanji character "酒" (sake) which is "酉" (tori) in the Chinese zodiac.
This character represents not only the tenth sign of the zodiac, which is "bird," but also signifies sake jugs and drinking vessels.
In addition, the cork, which forms a subtle curve, is inspired by the torii gate of a shrine located deep within the Yamazaki Distillery.
Even after 40 years, this bottle design continues to be loved by people all over the world. It can be said that this design is truly worthy of Shijiro Torii's masterpiece whiskey.
History
1960: Suntory Royal released to commemorate the 60th anniversary of the company's founding.
1963: Juyo changed its name to Suntory Co., Ltd.
1964: With the spread of refrigerators, the popularity of drinking whiskey on the rocks or with water increased.
1970: Pubs appeared, and bottle-keeping became a habit.
1973: Suntory opened its second distillery, Hakushu Distillery.
1983: Royal's TV commercial "Lambo" became a topic of conversation.
1989: Yamazaki Distillery underwent its first renovation in 66 years since its establishment.
1995: Royal Premium 12 Years (Blue Royal) released.
1997: Royal 12 Years, Premium 15 Years released.
2007: Royal 12 Years, Premium 15 Years renewed and re-released.
2008: Suntory Royal renewed and re-released.